Mini MBA

DURATION:
80 hours
ID:
CER001

Location

UAE, Jordan, Online Training

Categories

Certificates

The Mini MBA course aims to provide the participants with a comprehensive understanding of all functions of Business Administration. Upon completion of this program, participant will be able to apply the knowledge gained in the following areas: Management, Finance, HR, Marketing, Feasibility Analysis, and Strategic Management.

Who should attend?

  • High potential employees
  • New graduates who need practical business knowledge
  • Specialized employees who need management basics
  • Individuals with the desire to start their own business
  • Mid-level employees who want to further their careers

Certificate Modules

  • Module 1: Management & Leadership
  • Module 2: Financial Management
  • Module 3: HR in Modern Management
  • Module 4: Marketing Management
  • Module 5: Feasibility Analysis
  • Module 6: Strategic Management

Outline:

Module 1: Management & Leadership

  • Management- Definition
  • Managerial Skills
  • Managerial Functions
  • Managerial Challenges
  • Managerial Rolls
  • Managerial Job Dimension
  • Organizational Structure
  • Ethics & Social Responsibilities
  • International Management & Globalization
  • Decision Making
  • Introduction to Strategic Planning
  • Leadership

Module 2: Financial Management

  • Understanding finance & The Balance Sheet
    • Why financial information is important
    • The relationship between finance & accounting with other departments
    • The structure and interrelationship of financial statements
    • The Balance Sheet
  • Understanding Income Statement and Cash Flow Statement
    • The Income Statement:
    • Profits vs. Cash Flow
    • The Cash Flow statement
  • Analyzing Financial Performance

Module 3: HR in Modern Management

  • Human Resource Today
  • Human Resource Management Process
  • Recruitment
  • Performance Appraisal
  • Training
  • Compensation
  • Health & Safety
  • Labor Legislation

Module 4: Marketing

  • Marketing Concepts & Revolution of Marketing
  • Marketing Concepts
  • Market Segmentation, Targeting and Positing
  • Branding
  • Product Life Cycle
  • Market & Situational Analysis
  • Consumer Behavior
  • Promotional Mix
  • Marketing Ethics
  • Portfolio Analysis
  • Marketing Research
  • Marketing Planning Process

Module 5: Feasibility Analysis

  • What is Feasibility Analysis?
  • Role of Feasibility Analysis in Developing Business Ideas
  • Forms of Feasibility Analysis
  • Product / Service Feasibility Analysis
  • Organizational Feasibility Analysis
  • Financial Feasibility Analysis

Module 6: Strategic Management

  • Introduction to Strategic Management
  • Environmental Scanning and Industry Analysis
  • Internal  & External Environmental Scanning
  • SWOT Matrix
  • Strategy Formulation
  • Strategy Implementation
  • Strategy Evaluation and Controlling

Reserve your seat

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