Marketing Planning

This course is designed to help you write better marketing plans. It provides a clear framework and allows you to apply the principles presented to a case situation.

DURATION:
10 hours
ID:
SM007

Location

UAE, Jordan Online Training

Categories

Sales & Marketing

Marketing planning allows an organization to bring together all the elements of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organization. This course is designed to help you write better marketing plans. It provides a clear framework and allows you to apply the principles presented to a case situation.

Objectives

By the end of this workshop, you should be able to:

  • Evaluate the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments
  • Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organizational changes and underpins the organization’s marketing strategy
  • Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, and valuable and maximize the potential of marketing opportunities successfully
  • Recognize the significance of retaining customers through relationship marketing

 

Outline

  • What is Marketing Plan?
  • Levels of Marketing plan
  • Corporate headquarter planning activities
  • Good mission Statement
  • Major Competitive Spheres
  • Product Orientation VS. Market Orientation
  • Dimensions Define a business  Characteristics of SBVS
  • The Strategic Planning Gap
  • What is Corporate Culture
  • The Business Unit Strategic Planning Process
  • SWOT Analysis
  • Market Opportunity Analysis
  • Goal Formulation and MBO
  • Porter`s Generic Strategies
  • Categories of Marketing Alliances
  • Mc Kinsey`s Elements of Success
  • Marketing Plan Contents
  • Evaluating a Marketing Plan

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