Digital Marketing

DURATION:
25 hours
ID:
SM011

Location

UAE, Jordan Online Training

Categories

Sales & Marketing

The digital marketing course helps you plan, manage and execute successful digital marketing campaigns that build brands and generate sales. Learn how to use today’s most effective digital tools and techniques, including search marketing, email, video, content, social media and mobile.

During this course you will learn to:

  • Plan and implement marketing campaigns using digital marketing tools, including search, email, mobile, web analytics and social media tools
  • Understand the strengths of the key digital marketing platforms, channels, tools and techniques, such as user testing and customer experience
  • Analyze, track and measure digital marketing campaign response, you will gain an understanding of the key metrics for measuring online effectiveness
  • Maximize ROI by integrating online and offline multichannel marketing activity, why this is essential and how to achieve it
  • How to build effective and profitable online customer relationships, how to maximize your customer insight through analysis, targeting, profiling and segmentation.

 

Who should attend?

People who are NEW to digital marketing who need to understand how digital marketing is planned, executed, integrated and controlled; Managers, consultants and business owners with several years’ marketing experience who want to extend and update their digital skills; anyone in business who wants to better understand how all the elements of the digital marketing mix fit together for maximum ROI.

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