Certified Design Thinking Professional (CDTP®)

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DURATION:
24 hours
ID:
INN006

Location

UAE, Jordan

Categories

Certificates , Innovation

Objective
To provide professionals with a comprehensive understanding of the Design Thinking process and of key Design Methods, allowing them to apply these with great effect inside their organizations.

Description
The Certified Design Thinking Professional provides you with a comprehensive understanding of the Design Thinking process and along with it key Design Methods, allowing you to apply these to great effect as an Innovation Leader or Facilitator inside your organization. The CDTP® distinguishes you as a subject matter expert in the field of Design Thinking, positioning you as a highly valued member of any innovation team, and one capable of facilitating a broad array of innovation activities.

Methods
The innovation models and frameworks used are:

  • Design Thinking
  • Design Methods

Outline

  • Understanding Innovation, Its Purpose, and How It Is Applied
  • The Role of Design Thinking in Innovation
  • How Designers Think – The Power of Empathy and Questioning
  • The Design Thinking Model
  • Problem Naming
  • Problem Clarification – Reframe and Focus
  • Point of View
  • Design Principles
  • Framing the Customer Experience
  • Value Definition
  • Winning Value Proposition – Framing the Business Model
  • Design Methods & User Research
  • Using Method Guides
  • Discovery Skills – The Relationship to Design Thinking
  • Applying Design Thinking in Practice – When, Where, How
  • Roles for Design Thinkers – Leaders, Facilitators, Doers
  • Functional Relationships with Design Thinking

Audience

Staff and Managers in Strategy, Innovation, Marketing, and R&D – those who will be responsible for defining and delivering new innovation inside the organization.

  • Strategic Planning
  • New Products & Services
  • Design & User Experience
  • Marketing, PR & Promotions
  • Process & Manufacturing
  • Leadership & Management
  • Selling & Sales
  • Green & Sustainability
  • Government & Political
  • Environment & Space Design
  • Learning & Development
  • Meeting & Event Planning
  • Communication