Branding & Brand Management

DURATION:
10 hours
ID:
SM016

Location

UAE, Jordan, Online Training

Categories

Sales & Marketing

This training is designed to provide the attendees with the capabilities to develop long-term and competitive strategies for creating value for their products, preparing a solid marketing plan and sales forecast through understanding the internal capabilities and external environment opportunities and challenges.

Objectives

  • Understand the role of brand management and its relationship to functional marketing, product management and other key functions
  • Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
  • Increase your effectiveness as a brand manager

Outline

  • Creating Brand Equity
    • What is a Brand
    • The role of brands
    • What is branding equity
    • The scope of branding
  • Building Branding Equity
    • Choosing brand elements
    • Designing holistic marketing activities
    • Internal branding
    • Brand communities
    • Measuring branding equity
  • Branding Strategy
    • Branding decision
    • Branding portfolios
    • Brand extensions
  • Crafting the brand positioning
    • Developing a brand positioning
    • Determining a competitive frame of reference
    • Alternative approaches to positioning

Leave a Reply