Service Marketing

DURATION:
10 hours
ID:
SM014

Location

UAE, Jordan Online Training

Categories

Sales & Marketing

Outline

  • Conceptual issues in services marketing
    • Increasing importance of Services
    • Principles of Marketing apply to Services
  • Understanding the services phenomenon
    • Distinguishing Features of a Service
    • Managing Services
  • Role of services in economy
    • Emergence of Service Economy
    • Services Sector in Indian Economy
  • Characteristics of services and Marketing Implications
    • Classification of Services
    • Intangibility of Services
  • Extended Marketing mix for Services
    • Physical Evidence
    • Promotion, Price, Place, People
  • Differentiation Strategies
    • Elements of Positioning
    • Service Differentiation
  • Services Quality
    • Setting Quality Standards
    • Managing the Marketing Mix for Quality
  • Services Strategies
    • Blueprinting
    • Distribution Strategy

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