Professional Diploma in Entrepreneurship & Innovation

DURATION:
80 hours
ID:
PD001

Location

UAE, Jordan, Online Training

This Professional Diploma enables participants to practice such activities as researching markets for new products / service ideas, producing a business plan with projected financial statements and identifying resources to implement the plan. Participants get familiar with the characteristics and motivation of successful entrepreneurs. Participants learn how to identify and refine market opportunities, how to secure financing, how to develop and evaluate business plans and manage strategic partnerships.

The core of this Diploma equips participants with skills and knowledge required to start and sustain their own business.

Who should attend?

This program is designed for founders and business owners who want to enhance, update, and refine their entrepreneurial skills. It is also very applicable to aspiring entrepreneurs, and those who would like to develop or strengthen the skills and climate of innovation and/or entrepreneurship in their organizations.

Certificate Modules

  • Module 1: Entrepreneurial Awareness and Skills
  • Module 2: Opportunity Recognition and Idea Evaluation
  • Module 3: Preparing and Implementing the Business Case
  • Module 4: Preparing for and Evaluating the Challenges of Growth

 Outline:

Module 1: Entrepreneurial Awareness and Skills

  • Introduction to Entrepreneurship
  • Entrepreneurship’s Importance
  • Characteristics of Successful Entrepreneurs
  • The Entrepreneurship Process

Module 2: Opportunity Recognition and Idea Evaluation

  • Identifying and Recognizing Opportunities
  • Developing Successful Business Ideas
  • Finding Gaps in the Marketplace
  • Techniques for Generating Ideas
  • Encouraging and Protecting New Ideas
  • Feasibility Analysis

 Module 3: Preparing and Implementing the Business Case

  • Writing a Business Plan
  • Presenting the Business Plan to Inventors
  • Industry and Competitor Analysis
  • Developing an Effective Business Model and Identifying the Components
  • Preparing the Proper Ethical and Legal Foundation
  • The Importance of Intellectual Property
    • Patents
    • Trademark
    • Copyrights
    • Conducting an Intellectual Property Audit

Module 4: Preparing for and Evaluating the Challenges of Growth

  • Preparing for Evaluating the Challenges
    • Preparing for Growth
    • Challenges of Growth
    • Attributes of Successful Growth Firms
  • Strategies for Firm Growth
    • Internal Growth Strategies
    • External Growth Strategies
  • Franchising
    • Establishing Franchise System
    • Buying a Franchise
    • Legal Aspects of the Franchise Relationship