About Us

Who we are

LEAD is a private institution that aims to deliver quality training courses and certificate programs in various areas in the MENA region. Our goal is to help organizations and equip individuals with adequate knowledge, attitude and skills, based on the latest modern theories, qualifi­cations and practical methods to face different job and life challenges. The delivery approach we adopt assures the maximum gain and comfort through actual interactive training hours, trainee-centered classes and the adoption of technology.

Mission

Empower people by equipping them with cutting edge and innovative skills that will open doors for them and guarantee a better future.

Vision

To be the leader in providing the latest and most innovative training solutions and certificate programs in the region.

History

LEAD’s history in training is nearly a decade old. Huge accumulative experiences were built over years of planning, strategic connections and hard work. With more than 11,000  trainees graduated since its establishment, LEAD has placed a memorable fingerprint in many individuals’ career lives.

A remarkable database of partners, suppliers and sponsors was developed and a sound reputation and good word-of-mouth comprises now one of LEAD indispensable assets.

Core values

Along our successful journey, we aimed to maintain strong beliefs in the following core values:

Integrity

We aim to supply consistent services that benefit our partners and trainees alike with quality, honesty and transparency.

Passion

We are genuine in our desire to help each client and their beneficiaries achieve their goals. Our dedication means we work hard to achieve the best outcome for all our customers.